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We Name THings

Operative Words

We name things.

I’m an award-winning linguist with 30 years of experience developing names.
Operative Words is my agency. We specialize in succinct brand expression.     


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As featured in

Read The Weird Science of Naming New Products
a feature-length account of an
Operative Words naming project.

 
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Video: naming best practices with the BBC

“One of the world’s most sought-after people when it comes to naming new businesses and products.”

–bbc News



What we do: Six words or fewer

company names

PRODUCT NAMES

taglines and slogans

naming strategy

PROPRIETARY DESCRIPTORS

nomenclature SYSTEMS


Names by Operative Words 


Taglines


Proprietary Terminology

World’s-first innovations establish their own product category. We specialize in the development of novel product descriptors.

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We named Martin Lindstrom’s proprietary research methodology, “subtext research,” for his best-selling book, Small Data. Read all about it in Forbes

 
Of all the wordsmiths
I’ve worked with,
without a doubt
Anthony Shore is #1
at what he does.
— Martin Lindstrom, best-selling author, Buyology and Small Data
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